One day while in a retreat center snack bar I heard a woman say, "Brendan, you give such great hugs that we should just put you by the chocolate section. That way, whenever we get chocolate cravings we can just get a hug from you instead!" She may have been on to something scientifically valid.
Others have noticed that relationships cut down on impulsive cravings, and that getting off the orgasm addiction cycle soothes cravings, too.
Now there's research demonstrating that oxytocin limits consumption of sweets. Scientists found that mice bred without the gene to make oxytocin displayed an enhanced intake of sweet-tasting things, sweetened both with sugar and with saccharin. In other words, oxytocin may play an important role in helping us feel satisfied without sweets.
Does this mean that activities that promote the production of oxytocin (like generous affection and selfless behavior) may actually help counter cravings for sweets? Too soon to say, but here's the relevant abstract.
Meanwhile, a New York Times journalist David Brooks recently declared that we need an Oxytocin Meter to predict which people and organizations are thriving due to their ability to connect with and trust others. See More than a feel-good solution.
He points out that oxytocin rises during sex. Should we tell him that there's more to the story? After all, if it were that simple, sex addicts would be the most well-adjusted folks on the planet. Producing more oxytocin is only part of the solution. We also want to train ourselves to avoid the addictive high/low cycle of conventional sex, so we don't separate from each other as biology intended.