Why Are Porn and Junk Food So Tempting?
Almost monthly, new research confirms that food can cause drug-like brain changes. Food and sex are known as "natural reinforcers." That is, they aren't drugs, but our brains light up for them so we reach for more without thinking.
Still, the concept that "food can cause obesity because it is like a drug" is perplexing. After all, our rather buff ancestors ate a lot, and quite evidently were enthusiastic about sex. Yet becoming dangerously hooked didn't seem to be much of a risk. Didn't their brains light up for food and sex? Yes, of course. The difference is that they weren't surrounded by superstimulating, synthetic versions of food and sex.